DARE TO DIP
The challenge: make Heinz Jalapeño Ketchup the morning must-have for Gen Z and younger millennials. Heinz wants you to wake up and choose adventure! By spicing up your life with new, bold, and exciting experiences, just like the flavor of the Heinz Jalapeno ketchup. We are daring you to heat up your life with adventure!!
#Heinz #ketchup #breakfast #challenge #campaign #daretodip #wakeupandchooseadventure #socialmedia #spicy #jalapeno
Posters
Social Media
Shane O’neill
Clicking on the link in the bio of Heinz’s TikTok page, participants will be led to this website landing page to join the #Daretodip challenge.
Chrigel Maurer
Rhiannan Iffland
Tik Tok videos of Shane, Chrigel, and Rhiannan’s day-in-the-life, of how they wake up and choose adventure. Each famous athlete will dare the internet to do the same, #Wake up and Chose Adventure!”
Landing Page
Work By: Elizabeth Okesola (AD) Kamini Bhadauria (AD) Jackie Erfle (AD)
